Benefits and risks of social
technologies
Previous studies on public
attitudes toward emerging technologies have treated cognitive and affective
influences on public opinion as distinct, with little attention to the possible
interaction between the two. Directly addressing this issue, we argue that
cognitive and affective factors not only have important separate effects on public
attitudes but also work in tandem to produce effects. In particular, it may be
that affective variables shape the impact of cognitions and vice versa. We use
data from a national telephone survey to test this interactive model of
decision making about emerging technologies. Our analyses show that emotional
heuristics moderate the effect that knowledge about nanotechnology has on
people's overall attitudes toward nanotechnology, with knowledge having a
weaker effect on attitudes for people who do show strong emotional reactions to
the topic. The implications of these findings for future research and policy
making in this area are discussed.
Advantages:
• Facilitates open communication,
leading to enhanced information discovery and delivery
.
• Allows employees to discuss
ideas, post news, and ask questions and share links.
• Provides an opportunity to widen
business contacts.
• Targets a wide audience, making
it a useful and effective recruitment tool.
• Improves business reputation and
client base with minimal use of advertising.
• Expands market research,
implements marketing campaigns, delivers communications and directs interested
people to specific websites.
Disadvantages:
- · All SNs are time-consuming. Some teachers find SNs too daunting to tackle.
- ·SNs can become addictive. They can take over your life, leaving little time for family and friends.
- ·Knowing when to stop is crucial – try to switch off! Replication of themes from one SNto another is annoying. Students become obsessed in finding their teachers on FB and intrude in teachers ‘private lives. Privacy issues with FB AND Twitter– do not accept people you don’t know or protected accounts on Twitter.
- ·Tweet deck often has technical problems
- (future of working, 2016).
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